Location
Brüggen stands for history, service industry, shopping city, nature reserve and sustainable living in a convenient location.
Located between Mönchengladbach, Roermond and Viersen, it meets the highest life requirements with optimal connections to the long-distance transport network.
The distance from Düsseldorf is 48 km and 38 km of it is motorway.
(Approx. 40 min. Travel time by car to the Düsseldorf exhibition centre).
For trade fair visitors, a possible place to stay not only at high-priced trade fairs.
Compared to travel times from Düsseldorf’s Südstadt, it also takes about 40 minutes.
The tourist visitor numbers in Brüggen reach maximum values on weekends, especially due to year-round, open Sundays.
In particular, Dutch guests use the visit of the city of Brüggen in addition to the nearby Designer Outlet Roermond.
Located in the district of Viersen, the city of Brüggen has a catchment area of 300,000 inhabitants. If you add in the radius of 20 km of Mönchengladbach, Roermond and Venlo, there are an additional 420,000 inhabitants.
Compared to the strong hotel offer growth in Düsseldorf, Cologne, Krefeld, Essen and Dortmund, where there is currently no offer compensation, there is potential for development on the hotel offer page in the district of Viersen and nearby Holland.
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Hotel market
The hotel market in the district of Viersen has developed positively in recent years, especially the nearby Mönchengladbach, Roermond and Venlo.
At the micro location Brüggen, there is so far no offer in the 3-4 star hotel segment. The city of Brüggen is unusually strongly characterised by the private hotel industry in the lower and middle segment.
In contrast to the high demand side in recent years, no innovative and modern hotel concepts have been added to the offer side in Brüggen and the surrounding area.
In Mönchengladbach, on the other hand, you can find almost 70% of the brand hotel industry in the middle standard area with partly decades old objects (Dorint Hotel).
Only the H4 Hotel meets newer standards. However, due to the location and the concept as a “football hotel”, it is to be regarded as a special hotel and therefore does not present itself as a relevant competitor.
One of our main target groups, the conference area, is the core business in Mönchengladbach.
We are characterised by unique selling points in the form of room equipment, state-of-the-art technology, high service culture and an extraordinary gastronomy.
In this way, we create differentiation features that clearly set us apart from our competitors.
The same applies to the target group business individual. Here we are particularly characterised by the quality of the room equipment, based on design and materials (design classics from USM Haller, bathroom tiles from Bisazza and Megaceram, lighting concept from Panzeri).
In the Leisure Individual area, the hotel markets in Roermond and Venlo are particularly noteworthy. Above all, we can assert ourselves against their extraordinary hotel concepts with an attractive price-performance concept.